Website Branding with Mascot

Mascot is a character commonly associated with a brand which can be a company or institution. The use of mascot dates back hundreds of years and is still in widespread use today. Mascot is considered a company / institution face in the world. A representation to the human world.

Today’s websites are no different. They uses mascot to bring a familiar face to their website visitors. I am sure you can remember websites which have memorable mascot. Mailchimp is one of those I remembered. What makes a good mascot ?

Check out Design Modo article “Characters and Mascots in Web Design and their Role“.