Responsive Design no magic solution
Right now, the world is moving into smaller screen. With smartphones such as Apple iPhone, Android based smartphones and Blackberry leading the world into small screen mobile world. A major change from the desktop world. Responsive design is hailed as a magical solution for bridging the web design between two worlds. Personally I do not think it is. Why ? Let us take a look.
Scott Shaw, head of technology at ThoughtWorks Australia, told CIO Australia that he is “wary” about the idea of a ‘one size fits all’ design approach to creating an optimal Web experience that is consistent across multiple platforms.
“If responsive Web design becomes another word for ‘build it once via some kind of magic platform and have it translated into a number of different devices’ then I think that’s not right,” he said.
“People are anxious to create an application that can be offered both on Android and iOS app stores very quickly… If you really want to optimise the experience say on an iPhone or an iPad then you’ve got to be able to use the native controls when necessary. Don’t be lulled into the promise of cross platform mobile development, it doesn’t come for free.”
Most web design is currently built and optimized around 960px width. Responsive design is also built around that concept. The difference and biggest advantage of responsive design is that in its simplicity, the design will adjust itself to its environment. So, if your design must look the same on small and big screen, responsive design is not the solution.